DA Forgie launched a new website and required support on how to optimise the website to help drive sales and generate growth of their agricultural dealership business.
Northern Regional College developed a bespoke upskilling and mentoring programme focused on enhancing digital marketing capabilities. The programme covers the effective use of digital marketing channels to promote a new website, strategies for optimising the site to boost brand awareness, increase website traffic, and drive both online and telephone enquiries. Additionally, it provides guidance on how to generate and grow online sales, supporting overall business development in the digital space.
By understanding how to use digital marketing channels to drive traffic to the website has allowed the company to increase brand awareness, online and telephone enquiries and ultimately improve and grow online sales.
The company has developed a stronger online presence which has assisted in an increase in the companies eCommerce sales.
We are a family run business and until recently, we’d focussed more on conventional marketing tools. We realised though that we had to move with the times and embrace eCommerce if we were to grow the business. Thanks to the InnovateUs, we now have a much better understanding of the potential of digital marketing and the importance of having a good presence on social media.
Susan Forgie.
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